São Paulo, Brazil (1952-1965)
Branco e Preto was founded in São Paulo in 1952, a mix between store and studio considered by many one of the first national design stores. Its creators, Jacob Ruchti, Miguel Forte, Plínio Croce, Roberto Aflalo, Carlos Milan and Chen Y Hwa were among the greatest and most celebrated architects of the period. Thus, the furniture created by them, in the beginning, was “connected to the architect’s intentions and needs”, according to Forte.
The brand explored simple, well-defined and light lines in its designs alongside innovative materials for that period: laminated wood, welded iron and plastic. Also, the upholstery fabric was especially important. As it never had industrial production, always recurring to handcrafted execution, its pieces are now considered rare and quite valuable. The most famous are the MF5 armchair, designed by Millan and Forte; R3 armchair by Ruchti and the M3 sofa by Millan, all from 1950’s.